Harvard Graduate School of Education

Harvard Graduate School of Education (HGSE)

HGSE wanted to raise awareness for its leadership programs aimed at K-12 administrators as well as those in higher education. They were also looking to drive enrollment and fill their institutes by putting more of a fresh, approachable face on the Harvard brand.

By digging in and identifying the school’s strategic goals we aligned our marketing strategy to ensure that the school delivered on those objectives. While Harvard is one of the most conservative, risk-averse brands in the world, we were able to push past their comfort zone and move the brand forward. As a result, we achieved positive results and feedback—both internally and externally. Our integrated marketing campaign included mass media, direct mail, e-communication, social and online video content.

Results (2008-2011)