The Madeira School for Girls 

Madeira is a prestigious 9-12 girls boarding school based just outside of D.C. The school determined that many of their students chose Madeira for their riding and swimming programs or because they were alums. These brochures were mailed with a dozen different versions of targeted letters that drill down in specific areas as
well as a swimming landing page.

The Madeira School for Girls General Brochure

 The Madeira School for Girls Swimming Brochure

The Madeira School for Girls Riding Brochure