Elli brings a unique blend of higher education enrollment management and marketing, nonprofit leadership and consulting to Artifex and more than 12 years experience leading award-winning integrated marketing campaigns for Harvard University and Boston-area nonprofits. As the former marketing director at the Harvard Graduate School of Education, Elli transformed the marketing unit, increased enrollments and revenue for professional education. She has extensive experience implementing and managing CRMs, launching mass media campaigns, leading re-branding efforts, identifying enrollment management solutions, e-marketing, market research and implementing social media strategies.
Judith’s career in advertising began over 20 years ago at Boston’s Doyle Advertising, where she was introduced to the discipline and dedication it takes to make great advertising. She went on to Wickersham Hunt Schwanter to learn the specialized craft of direct mail. She then worked for several more years with some of Boston’s top creative directors. In the field of education, Judith has worked with Howard Gardner’s Project Zero, the Harvard Graduate School of Education, Bryant College and the School of the Museum of Fine Arts. And now, as art director and graphic designer at Artifex, Inc., she is known for quality, resourcefulness, efficiency and grace under pressure. Her work is featured in The Power of Paper in Graphic Design by Rockport Publishers.
Ed has over 10 years experience performing technical writing, business analysis, project management for education and corporate clients throughout New England. He is an expert in leading the integration of web-based systems—including CRM, enrollment management solutions, websites and e-marketing. While at Harvard, Ed streamlined the enrollment management process while integrating the website with an e-marketing solution and registration system. Ed has also lead web-based projects for Northeastern University and the State of Massachusetts Department of Education.
With more than 20 years in marketing on both the client and agency sides, Patty has the unique blend of understanding the big strategic picture as well as knowing how to bring a story to life on a page. She has worked in the field of education with a number of clients including the Harvard Graduate School of Education, Emory Law School, the Madeira School for Girls, Hawken School, Kingsley Montessori School, and Stonehill College. As a copywriter Patty has written brochures, case studies, articles, newsletters, web copy, videos, sell sheets, white papers, personal essays and more. She is good at synthesizing large amounts of information into digestible pieces, making complex topics compelling to the average person, and drawing out interesting sound bytes in an interview.